SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategies for any business.

Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query.

Why SEO?

• Increased website visibility: If you're consistently appearing at the top of search results, so people are seeing your site and hopefully remembering it too.

• SEO can be a cost effective way to drive users to your website: It's not totally free, but can cost less than paid advertising.

• The benefits of SEO are often long term: Getting your pages to rank in search can help you generate traffic and conversions over years.

• Ranking high in search can create higher credibility and trustworthiness for your site, and in turn your business.